Beverly Hills–More than 7.5 million visitors ventured to Beverly Hills in 2018, versus the 7.4 million visitors in 2016, an increase of just over 2 percent, according to the most recent visitor profile and economic impact study released by Beverly Hills Conference & Visitors Bureau.
Consistent with national trends, the city’s international visitation increased from 2018, now accounting for 80 percent of the city’s total visitors versus 50 percent in 2016, while domestic travel decreased to 20 percent in 2018 versus 50 percent in 2016.
The main purpose of the study is to assess the economic contribution that travel makes to the city. In 2018, more than $2 billion was generated in direct and indirect revenue from visitors, with $64 million in lodging and sales tax dollars, 25 percent of the city’s general fund revenue. Visitor activity also supports nearly 13,000 Beverly Hills jobs and saves each resident household $3,300 in equivalent city services.
“Visitors continue to make a great financial impact on our city each year and we are committed to providing an experience synonymous with our brand’s reputation each time they visit to ensure they keep coming back,” states Julie Wagner, Chief Executive Officer, CDME, at Beverly Hills Conference & Visitors Bureau.
“We are thankful to our city council for approving initiatives such as BOLD as well as the support they provide for our visiting international feeder markets to continue to build awareness of and demand for the experiences that we offer.”
The comprehensive Beverly Hills Visitor Profile and Economic Impact Study reports detailed statistics and growth across a range of tourism indicators for 2018 compared to 2016, including:
- Total annual visitor days in Beverly Hills were consistent with 2016 at 8.85 million.
- Beverly Hills hotels generated close to $48,000,000 million in Transient Occupancy Tax (TOT), a 17 percent increase over 2016.
- Visitor spending in Beverly Hills generated retail sales tax to the city of more than $16 million, 4 percent increase from 2016.
- Of visitors’ major spending categories, retail (i.e., shopping/gifts) totaled $1.3 billion, accounting for a 59 percent share of total visitor spend (including taxes).
- Visitor spending generate an average of $4,300 per Beverly Hills household in equivalent services provided by the City.